The Most Interesting Man In The World Costume Guide

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The Most Interesting Man in the World Costume: DIY Guide

The Dos Equis Beer Company recently ended its “Most Interesting Man” campaign in 2018, putting a bittersweet close to its most iconic character, but for over nine years the Most Interesting Man has been a crowd-pleasing enigma of impossible exploits, wealth and class. Portrayed by Jonathan Goldsmith, the Most Interesting Man in the World gets everything a guy could ever dream of, from dates with beautiful women to incredible journeys. If you’re looking for a costume to really make an impression at your next cosplay convention, why not go with Dos Equis Most Interesting Man?

Check out the links below to make your own DIY Dos Equis Most Interesting Man costume for cosplay or for Halloween.

Most Interesting Man in the World Costume Ideas

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Generally, the actual color and design will be made to more closely resemble that of the mannequins than the character.

Cosplay Examples

How to Dress Like The Most Interesting Man in the World from Dos Equis Commercials

Hair and Beard:

The Most Interesting Man in the World has classy gray hair and a rugged gray beard along with a mustache of the same color. If you want to get this same distinguished, timeless look for your costume, you can either use temporary gray hair dye and style it with a comb, or you can wear a wig.

Check Halloween stores and online websites like Amazon or eBay for a good light gray wig, fake beard and fake mustache, and remember to order these supplies ahead of time so they’ll ship to you before your convention or Halloween party.


Part of what makes this guy the Most Interesting Man in the World is his memorable outfit. He wears a formal white dress shirt unbuttoned at the neck for a touch of nonchalance, a stylish black business blazer and a pair of black dress pants to match.

You can buy these items from any fashion store or website specializing in corporate-formal fashion, or you can go the cheaper route and browse any online retail website or thrift store for the right items to this sophisticated ensemble.


The Most Interesting Man never shies away from a beer at a fancy bar. If you’re allowed to bring an empty Dos Equis beer bottle to your convention or party, carry it around to give a dash of authenticity to your costume. All the other trimmings included with any realistic-looking Most Interesting Man costume include his modest yet classy gold rings, his sleek black shoes and his black cuff-links.

Don’t worry, you don’t have to fork over the kind of cash that the Most Interesting Man has to offer for your costume. Just visit any thrift store, Halloween store or website that sells costume jewelry to order some inexpensive rings and clothing accents.

For the shoes, check out any online retail website or local shoe store for a decent pair of dress shoes. Order some shoe polish as well, and measure your foot size before purchasing so you can get a pair that fits you.

In some ads, the Most Interesting Man also wears a gold pointed crown on his head and wields a regal scepter with two shiny red X’s on it from the Dos Equis Company. You can buy a gold scepter and crown at any Halloween store, party store or costume website and paint two X’s on it, or use old cardboard, plastic and foam to make your own.

As the Most Interesting Man likes to say, “if you didn’t use your back-up plan, you played it too safe!” Practice reciting a few of his best quotes so you can say them at your cosplay event or party!

About The Most Interesting Man in the World


I don’t always drink beer, but when I do, I prefer Dos Equis.

The Most Interesting Man in the World in Action

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