Brawny Man Costume Guide

Pirates of the Caribbean: Dead Men Tell No Tales Armando Salazar Cosplay Costume

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Brawny Man Costume Guide

Brawny Man: DIY Cosplay

When people think of American household brands, the burly lumberjack familiarity of the Brawny Man always comes to mind. The mascot for Georgia-Pacific’s Brawny brand, this handsome and chiseled guy in his rural attire has been a welcome face in homes everywhere for decades.

Over the years, Brawny Man has undergone various changes, been represented by both men and women in Brawny’s gender equality campaign, and he’s still as popular as ever! If you want to show your support for this lovable product mascot, now’s your chance to do it at your next party or cosplay convention!

Items You’ll Need to Complete the Costume:

  • Plaid Shirt
  • White Under Shirt
  • Jeans
  • Lumberjack Boots
  • Brawny Paper Towels

Brawny Man Costume Ideas

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Generally, the actual color and design will be made to more closely resemble that of the mannequins than the character.

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For products that only have character images, the actual color and design will be subject to the character.

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Actual colors may vary slightly from the images due to lighting and monitor resolution changes.

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How to Dress Like the Brawny Man


The Brawny Man has undergone numerous hairstyles in his history, from going blonde to having a mustache, but his most modern and well-known look is his well-combed dark brown hair and rugged dark brown stubble on his face.

To get a similar look for your costume, you can dye and style your own hair or wear a wig. You can buy wigs from most costume shops and retail websites.

For the face stubble, use Halloween makeup or an eyebrow pencil to draw it on, or for an extra challenge, grow your own before your upcoming event.

Brawny Smile:

The Brawny Man is always grinning with that familiar trustworthy and friendly smile. Practice it before your convention so you can look just like him!


The Brawny Man wears a red plaid flannel shirt with rolled-back sleeves and along with this, he usually wears dark black or blue denim pants. You can find these clothing items on retail websites and at shopping malls and thrift stores.

Roll up the sleeves and use safety pins or buttons to hold them back if you buy a long-sleeved shirt. You can get safety pins from most retail websites and craft supply stores. Tuck your shirt into the waistband of your jeans in the same style as the Brawny Man for a more authentic look.


To add a few extra details to your costume, you’ll need a black or brown leather belt and a pair of basic brown shoes.

Finally, purchase a package of Brawny paper towels to carry around with you to complete the iconic image!

There are different varieties available, but the original basic Brawny paper towels in 1-roll packages are what people are most familiar with, so it’s up to you which style you choose.

Get your friends to dress up as other product mascots like the St. Pauli Girl and the Morton Salt Girl so you can bring a wave of household nostalgia to your next party or convention!


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